Dr. Jennifer Eng: A Beauty Industry Innovator Leading a Global Transformation
Dr. Jennifer Eng leads ACPF and PCBM, shaping the future of beauty business worldwide. Explore her impact and success story!
In the rapidly evolving beauty industry, Dr. Jennifer Eng is an undisputed leader. As the founder of ACPF (Asia International Beauty Competition) and an educator for PCBM (Sea, Land & Air Strategy – The New Era of Beauty Business Management Course), she has not only accelerated the global expansion of the beauty industry but also provided countless professionals with opportunities to step onto the international stage.
Her journey is not just a tale of female entrepreneurship but also a shining example of how an industry can be redefined, expanded, and globalized.
Dr. Jennifer Eng Breaking Barriers: Persistence and Innovation in Reshaping the Beauty Industry

Dr. Jennifer Eng did not come from a privileged background. Instead, she built her success from the ground up, proving that miracles are not something to wait for, but something to create!
At just 15 years old, she made the bold decision to leave school and step into the beauty industry. In an era without social media or advanced training systems, she relied on relentless learning and perseverance, earning CIBTAC, CIDESCO, and IFA certifications that quickly propelled her to the forefront of the industry.
However, her ambitions extended far beyond personal achievement. She realized that the beauty industry needed not only skilled professionals but also strong business minds and an international perspective. With this vision, she set out to create a global platform where all beauty professionals could find opportunities for growth and success.
ACPF: Elevating Malaysian Beauty Professionals to the Global Stage


In 2018, Dr. Jennifer Eng founded ACPF (Asia International Beauty Competition), a platform designed not only to showcase talent but also to foster global networking, collaboration, and education.
πΉ International Competition Influence β ACPF has hosted multiple global beauty competitions, attracting elite professionals worldwide.
πΉ Global Certification Opportunities β Through ACPF, beauty professionals can obtain internationally recognized credentials to enhance their careers.
πΉ Industry Resource Integration β ACPF connects industry experts, brands, and training institutions, creating a powerful network.
πΉ International Expansion β In 2024, ACPF successfully expanded overseas, hosting Malaysiaβs first Permanent Makeup (PMU) International Competition, securing a place in the Malaysia Book of Records (MBR).
Today, ACPF is more than just a competition; it is a globally influential beauty industry platform, helping professionals advance their careers on an international level.
PCBM: The Business Course Transforming the Beauty Industry

Beyond organizing competitions, Dr. Jennifer Eng is also dedicated to shaping the next generation of beauty business leaders. As an educator for PCBM (Sea, Land & Air Strategy – The New Era of Beauty Business Management Course), she empowers beauty professionals to develop business acumen and break free from traditional limitations.
Key Pillars of PCBM:
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Brand Building β How to create a globally recognized beauty brand.
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Marketing Strategies β How to develop precise marketing plans for sustainable growth.
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Business Management β How to optimize team operations for peak efficiency.
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Digital & Offline Integration β How to leverage digital marketing to maximize business expansion.
Dr. Jennifer Eng believes that beauty professionals need both technical expertise and business intelligence. Only by mastering both can they truly thrive in an increasingly competitive market.
Dr. Jennifer Eng Global Recognition: A Respected International Beauty Judge


Due to her outstanding contributions and expertise, Dr. Jennifer Eng has been invited as a judge and guest speaker at numerous prestigious international beauty competitions:
π WORLD WIDE PMU FESTIVAL β International Judge
π Asia Aesthetic Contest, Singapore β Chief Judge
π Asia Beauty Industry Competition, Xiamen, China β Competition Chairperson
π Korea ABEA (Asia Beauty Experts Association) β Malaysia Representative Chairperson
Her international influence not only puts Malaysiaβs beauty industry on the map but also highlights the incredible talent emerging from the region.
Future Vision: Empowering Beauty Professionals to Reach Greater Heights
For Dr. Jennifer Eng, founding ACPF was just the beginning. Her ultimate goal is to create a truly global beauty industry ecosystem, where beauty professionals worldwide can access international opportunities.
She envisions:
β¨ ACPF becoming the gold standard for global beauty competitions, ensuring international recognition for all participants.
β¨ PCBM empowering beauty professionals with business strategies that drive their success.
β¨ Stronger industry collaboration, eliminating isolation and fostering a powerful global beauty network.
Her story proves that with the right strategy, the right mindset, and the right level of dedication, anyone can break boundaries and achieve their own success!
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Dr. Jennifer Eng: A Beauty Industry Pioneer Leading a New Era of Transformation