Meta Uses Facial Recognition to Tackle Fake Celebrity Ads

Meta Platforms Inc. has announced a new application of facial recognition technology aimed at eliminating scam ads featuring celebrities on its platforms.

These scams typically attract users with recognizable faces to collect personal data or money. Meta’s strategy includes analyzing the authenticity of celebrity images used in ads by comparing them with official social media accounts.

The technology will also aid in recovering user accounts, where a video selfie can help verify a user’s identity, ensuring enhanced security and privacy by deleting the data immediately after verification.