100+ Creators Set To Descend On Pavilion Bukit Jalil For Jom Makan x Visit Malaysia 2026 Jianghu Market

From August 7 to 9, 2026, the Jom Makan x Visit Malaysia 2026 Jianghu Market will take over Pavilion Bukit Jalil in Kuala Lumpur for three days. Organised by Jianghu Market and co-organised by OFRA Malaysia, the event has received support from the Visit Malaysia 2026 promotional framework, with organisers projecting more than 30,000 visitors and over 100 KOL and KOC creators set to take part in on-site content creation and promotion. The event’s VYBE collaboration segment is powered by Shiguang Xingyu, a subsidiary of Zocco Group, with founder and chairman Dr Kervis Su’s long-standing ASEAN AI entertainment ecosystem extending into this offline market setting.

A Week Out, And Pavilion Is Already Buzzing With Anticipation

Next Thursday, the central atrium of Pavilion Bukit Jalil will play host to a three-day market. Right now, the organising team is finalising booth confirmations, teaser content is rolling out across social media, and the grinning face of the market’s original panda mascot, “HuHu,” is already flooding Instagram and TikTok feeds.

This is not a simple bazaar. Reviewing the event materials, it is clear organisers have positioned it as a four-layer integrated platform — a physical market, a media distribution channel, a content engine, and a full KOL/KOC ecosystem. More than 100 creators are expected to arrive on opening day and spend three days checking in, exploring booths, and producing content.

From Booths To The Stage, Three Days Of Programming Are About To Unfold

The event runs daily from noon to 10pm under the theme “Discover Malaysia Through Food & Culture.” The site layout covers four categories of vendors — food and beverage, handmade and cultural products, home and lifestyle, and pet, family and wellness goods — with standard booth options ranging across three tiers of size and configuration.

Beyond the vendor economy, organisers have also lined up a full sensory programme: a live band, guzheng and cello performances, a traditional games zone, and mascot parades featuring Jianghu Market’s own HuHu alongside Visit Malaysia’s official mascots, Wira and Manja — giving visitors plenty to photograph and engage with throughout the three days.

Notably, VYBE will take part as an event collaboration and creator ecosystem partner. According to the event strategy plan, VYBE intends to set up a main pavilion or core experience zone on-site, covering account registration, sign-ups for four competitions, an AI experience area, and prize redemption, alongside roughly 15 interactive experience or game booths — all designed to channel foot traffic into its creator ecosystem. This segment is powered by Shiguang Xingyu, a subsidiary of Zocco Group, with founder and chairman Dr Kervis Su’s long-standing ASEAN AI entertainment ecosystem extending into this offline market setting.

Behind The 100+ Creators Is An Experiment In “Extending The Exposure Window”

For those who follow Malaysia’s market economy closely, the real story here is not the number of booths, but the sheer density of coverage that comes from having more than 100 creators on-site at once.

These creators are expected to carry out store visits, short-video production, vendor interviews and social media sharing across platforms including Facebook, Instagram, TikTok, Xiaohongshu and Douyin. Top-performing participants may be prioritised for evaluation into the VYBE Creator Network, with the potential to unlock longer-term opportunities in tourism promotion, store-visit content and brand partnerships.

The logic behind this mechanism reflects the organisers’ broader ambition: to shift the event from a one-off commercial activation into an ongoing cultural IP and content distribution engine — where the market’s end is not the end of exposure, but the beginning of the content’s lifecycle.

Pavilion’s Prime Location Gives The Event A Natural Foot Traffic Base

The choice of venue is itself a strategic decision worth noting.

Pavilion Bukit Jalil draws a steady base of families, younger shoppers and weekend leisure crowds, meaning the event does not need to rely solely on the organisers’ own promotional reach — it can also tap into the mall’s existing natural footfall. Sourcing materials project a cumulative three-day attendance of roughly 30,000 to 40,000 visitors, with the official external figure standing at “more than 30,000 visitors expected.”

Public information confirms the event is jointly driven by Jianghu Market and OFRA Malaysia, with support from the Visit Malaysia 2026 framework. With just four days to go before opening, on-site setup at Pavilion Bukit Jalil, confirmation of the creator lineup, and vendor recruitment are all still underway.

For more information on Jom Makan x Visit Malaysia 2026 Jianghu Market, readers are encouraged to follow the official social media channels for the latest updates.

Last Call: Free Booths at Jianghu Market, Pavilion Bukit Jalil

Backed by OFRA Malaysia and Visit Malaysia 2026, this 3-day event expects 30,000+ visitors and 100+ creators on-site. Apply through Shiguang Xingyu for a zero-rental sponsored booth, plus media coverage and long-term brand partnership opportunities. For F&B, crafts, lifestyle, and pet/family brands. Aug 7-9. Deadline: tomorrow, 12pm.